Online shopping helps save lives

The website launched today after an initial small-scale trial during November and December. The site’s main mission is to raise funds for the essential life-saving work undertaken by Cancer Research UK while providing a shopping portal and a blog.

Operating on an affiliate commission basis, the site, run by UK non-profit fundraising company inAid Ltd, donates 100% of its revenue to Cancer Research UK.

The initial offering of 139 stores covers a wide range of online shopping sites. inAid is currently negotiating further partner agreements with all the leading online stores, and visitors can expect a flurry of new stores over the coming days and weeks.

“Many charities have been slow to develop the potential of affiliate partnerships with retailers,” says inAid’s Alan King. “Similarly, many retailers have failed to recognise that the tens of thousands of passionately-active charity supporters can form an immensely loyal customer base. These affiliate schemes are a win-win-win situation for all sides: the retailer benefits from the additional business directed to its website; the shoppers pay not a penny more for helping fund their favourite charity; and, above all, the charity receives much-needed funding for its essential work.”